Cornerhouse, Manchester
Manchester's inluential independent gallery and venue re-appraised it's position and market when their building was refurbished. This was a good opportunity to reconsider the brand identity which was looking dated, not very easy to use at smaller sizes and did nothing to 'cross-sell' the range of activities on offer. Faithful Cornerhouse folk tended to visit for one thing only (to visit the cinema or an exhibition) and didn't see the whole offer in one.
The font (Eagle Bold) used is a classic that was created in the USA during the post-depression 1930s as a font that would be emblematic of Americas recovery. The National Recovery of America logo featured three characters from the font together with - you guessed it, an eagle.

Project realised with Nonconform Design Limited, 2007