at the Bluecoat
When Liverpool's iconic independent gallery and venue re-opened I was fortunate enough to be commissioned to create a brand identity. This was no small task: the Bluecoat of old had a very distinctive identity both locally and internationally and this had to be somehow captured and re-invented for new, wider ranging audiences.
The conceptual approach taken consists of creating a flexible sentence that includes the Bluecoat word together with acknowledgement that this is a destination and also a place where things happen. For a while there I struggled with the need to make this a blue coloured logo. Sometimes the best answer is the most obvious one.

Project realised with Nonconform Design Limited, 2008